But rather an isolated incident in Tuscon, Arizona.
Shortly after 7.30pm, with less than three minutes to play in a tightly fought final, the Cardinals had taken the lead with a crucial touchdown. Fans watching in Arizona would have been forgiven for scenting a victory for their team against the odds. Then the pictures from Tampa disappeared.
Instead, viewers in the Tuscon area were astonished to see a woman unzipping a man's trousers to reveal "full male nudity" followed by what was described as "a graphic act" between the couple. Somehow, the feed from Super Bowl XLIII had been mixed up with a 30-second excerpt from Club Jenna, an adult cable TV channel featuring Jenna Jameson, one of America's most famous porn actresses.
(insert shock and awe here) Apparently this was a no-holds-barred interaction between Jenna and her partner.
Once the pictures from the Super Bowl returned, Cardinals fans did not get the climax they were looking for. The Steelers pipped them 27-23, scoring with only 35 seconds left on the clock.